Rolling Points Expiration Reminder Emails

Samantha Brown Updated by Samantha Brown

Overview

Keep your loyalty members engaged and help them redeem their points before they expire—with automated, timely reminder emails. This email type helps you notify your loyalty program members 30 days before their points are set to expire, based on each individual’s point activity. It’s a great way to drive redemptions and maintain program engagement.

Unlike static expiration campaigns, these reminders are sent on a rolling basis, personalized to each member’s points expiration timeline.

Note: This feature is only available if are using Points as a reward type.

How It Works

Once enabled, Friendbuy will automatically check your loyalty members’ point balances and send an email if:

  • The member has points that will expire within the next 30 days
  • The points have not yet been redeemed

  • Create an Expiration Reminder Email

    1. Go to Emails > click Create an Email
    2. Select the Expiration Reminder Email type
    1. Enter an Email Name, Subject Line, and Text Body in the email editor. Note: Email Name must be unique.
    Subject Line Tip: Make it clear and concise, like: You 100 points expiring in the next 30 days!
    1. Within the HTML Body, you must include the following code block that contains important Merge Variables which will dynamically display the customer's points balance, and the corresponding points set to expire within the next 30-days, alongside their expiration date(s). If multiple allotments of points are set to expire within the same month, we will show one line item with the total number of points that will be expiring in the next 30-days.
    Example Input:
    Your points are about to expire
    You have unused points in your account
    {% for ledger in ledgers %}
    Current balance: {{ledger.balance}} {{ledger.currency}}

    Points expiring in 30 days:

    {% for expiration in ledger.expiration_details %}
    {{expiration.expiration_amount}} {{ledger.currency}} expires on {{expiration.expiration_date}} ({{expiration.days_to_expiration}} days)
    {% endfor %} {% endfor %}
    Go to your account to see and redeem your points.

Example Output

Enable or Disable Sending Expiration Reminder Emails

  1. Go to Settings > Program Integrity
  2. Click on the second toggle to turn On or Off Send Expiration Reminder Emails to your customers. If On, select the desired expiration reminder email template within the dropdown menu.
  3. Click Save Changes

How did we do?

Understanding the Loyalty Analytics

Receipt Scanning for Loyalty

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