Getting Started with Friendbuy
Referral Program Placements
Friendbuy Referral Emails
Driving Referral Program Awareness
Referral Offer Strategies
Limited-Time Offer Promotions in Referral
Referral Contests, Sweepstakes and Giveaways
A/B Testing Best Practices
How can I invite my team to the Friendbuy platform?
Managing Your Account Settings
How to Set Up and Change Your Email Sender
Referral Campaign Management
How to Create a New Theme
How to Make Changes to a Theme
How to Apply Theme Changes to a Widget
How to update a Widget or Theme to the latest version
How to Set Up a Ribbon
How to Set Up an Advocate Landing Page
How to Set Up a Friend Landing Page
How to Set Up a Post-Purchase Overlay
How to Set Up an Account Page Widget
How to configure your Terms & Conditions
How to Test a Widget
How to Create a New Referral Campaign
How to set up Referral Code Personalization for PURLs
Setting Up an Advocate Reward
Setting Up a Friend Incentive
Setting Up Shopify Coupon Code Integration
How to Run an A/B Test
How to Change Your Referral Offer
Setting Up Max Clicks for Referral Links
How to Generate Personalized URLs (PURLs) through Our API
How to Generate Personalized URLs (PURLs) for Advocates
How to Configure Tiered Rewards
How to Archive a Referral Campaign
How to Create a New Code Bank
How to Generate Coupons in Bulk for Shopify
Setting Up Low Code Bank Notifications
How to Add Codes to an Existing Code Bank
Trigger a Direct Mail Campaign to Drive Referral Program Awareness (Friendbuy x Iterable x Poplar)
Send a Triggered Text to Prompt a Referral After a Positive Review with Attentive and Okendo
Automatically Prompt a Referral Post Purchase in Attentive
How to send Referral Links Post Product Review (Yotpo)
How to Prompt a Referral After a Positive Review with Friendbuy and Trustpilot (via Klaviyo)
How to send one time emails with referral links through Klaviyo
How to Send Referral Links Post Positive Product Review (Okendo)
Send Referral Program Text Messages Through Attentive
How to Leverage Friendbuy with Kustomer
How to Send Referral Links Post Purchase through Klaviyo
How to Text Coupon Codes to Advocates using Attentive Journeys
Make it Easy for Advocates to Refer by Sending Their PURL Through SMS using Attentive Journeys
How to Send Advocates a Reminder Text to Redeem Their Coupon Codes through Attentive Journeys
How to Send Referred Friends a Reminder Text to Redeem Their Coupon Codes through Attentive Journeys
How to Send a Coupon Code to a Referred Friend using Attentive Journeys
Increase Referral Program Awareness with a Dedicated Email Blast through Iterable Journeys
How to Enable the Klaviyo Integration
How to Leverage the Friendbuy and Ethyca Integration
How to Enable the Iterable Integration
How to Leverage Friendbuy With ReCharge
How to Enable the Cordial Integration
How to Integrate Friendbuy with CartHook
How to Enable the Tremendous Integration
How to set up the Segment Web-Mode (Destination Actions) Integration
How To Enable the Attentive Integration
How to Leverage the Friendbuy x DataGrail Integration
How to Block a Referral Code
How to Block an Email Address
Fraud Settings and Business Rules
Configuring a Global Reward Allowance
Configuring a Referral Link Fallback URL
How to set up expiration for Account Credit or Points
How the Similar Email Address Fraud Check Works
Customer Service Portal
How do I check the status of a referral?
How to Manually Add or Remove Credit / Points to a Customer's Account
Why was my customers reward rejected?
The Referred Friend put in their email address but didn’t get their coupon code. How do I find this?
Resend Reward Email
Override a Rejected or Pending reward
How to Search for a Customer Profile
How to create a Manual Referral
Why didn't the Advocate receive a Reward for a successful referral?
Reasons for Rejected Advocate Rewards and Friend Incentives
Analytics & Reports
What does Fraud Protection do?
What is a typical referral flow?
How to Apply Theme Changes to a Widget
Difficulty downloading reports after you receive an export email?
What are Fraud Checks, Tier Checks, and Rules Checks in the Rewards Report?
How do I change my password?
What is a self-referral redirect URL?
What do the Reward Statuses and Definitions mean?
How to Create a New Theme
What is a Friend Widget?
How are Conversions Tracked in Friendbuy?
A Glossary of Terms
How long is the Referred Friend attribution window
What are some common scenarios, and how do I troubleshoot them?
Updated by Emma Kimmerly
This article walks through how to increase referral program awareness by sending dedicated email blasts to your subscribers through Iterable journeys.
Create your email templates
- Login to your Iterable account
- Navigate to Content, then click Templates
- Either import an existing email template, or click + New template. If you uploaded an existing template, skip steps 3 and 4 below.
- Select Email, name your template, and select Drag and Drop or WYSIWG. For this example, we'll use Drag and Drop. Then click Continue.
- On the next screen, choose the template that works best for your brand. For the purposes of this email, Single item promotional works well. Then click Create template.
- Then, fill in all the details for sending your email, including subject line, from name, etc.
- Design your email according to your brand standards. To add a Friendbuy personal URL to the email using merge tags, create a text box and click Merge Tags.
- Select friendbuy_purl to add it to your email.
- Once your email is ready to send, scroll down and click SAVE TEMPLATE.
- Navigate back to Content, and click Templates. Click the three dots beside the template you just created, and click Make a copy.
- This email is for subscribers without a PURL. Replace the PURL merge variable with a link to your referral program landing page, and click SAVE TEMPLATE.
Create the Journey to send the emails
- Navigate to Messaging and click Journeys
- Click New Journey
- Name your journey and write a description, then click Create journey.
- Double click on Start and in the Entry Source dropdown, select Schedule.
- Then, in the Select a list drop down, pick the list you want the dedicated referral program email to be sent to.
- Pick the start date and time you want it to send, as well as how many times a contact can receive the email. Then, click Update.
- Drag and drop Attribute split from the right hand side bar and place it underneath Start.
- Double click on Attribute split to edit the details. In the Attribute dropdown, select friendbuy_purl. In the Values dropdown, select an example of a PURL. Then click Update.
- Drag and drop Email from the right hand side bar and place it underneath Attribute. Do this twice so that you have two emails side by side like the below.
- Then, double click on the left email. This is the draft you'll send to customers that have a personal URL with Friendbuy. Name the campaign, then Choose a template.
- Select the Dedicated Referral Email with PURL template you created, then click Attach Template.
- Click Create Campaign
- Then, click the right hand side email and take the same steps. This time, choose the template without the PURL, and click Attach Template, then Create Campaign.
- Click the white dot at the bottom of Start, and connect it to Attribute split. Click the white dot on Attribute split with the PURL example, and drag it to the Email box titled Email with PURL. Then connect Everyone else to the Email without PURL box.
- When you're ready to schedule your email, click Publish in the bottom right corner, and then click Publish again on the pop-up.