How the Similar Email Address Fraud Check Works

William Harper Updated by William Harper

Overview

The Similar Email Address check, found in our suite of Program Integrity rules, is one of the most important methods to preventing fraudulent usage of the referral program. At its' core, it prevents fraudulent referrers from earning or receiving referral offers by trying to game the system. In this help article, we'll be describing a little more in depth about how it works.

How it Works

When an Advocate goes to refer a friend, an email address will need to be entered in order to initiate a referral. Once the Referred Friend receives the referral offer, in most cases, they will also need to enter in their email address in order to receive their Friend Incentive. With both of these email addresses collected by our system, our platform will compare between the two email addresses and look for similarities. If the email addresses reach a certain confidence threshold of similarity, the Advocate Reward and/or the Friend Incentive can be automatically rejected to prevent fraudulent use of the referral program.

Tip: If the similar email address confidence score is 100 out of 100, it means the Advocate and Friend share the exact same email. It is possible that multiple emails are associated to a customer profile, and checked for fraud, beyond just the one email shown in the Report.
Note: If you'd like to increase or decrease the email confidence threshold for rejections, please reach out to your dedicated Customer Success Manager, or reach out to support@friendbuy.com to have this updated!

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Fraud Settings and Business Rules

How to Block a Referral Code

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