Understanding the Performance Overview
Overview
The performance overview is a great way to get a grasp on how your referral program is performing--and to help find areas of improvement to increase the success of your program. We'll be covering the three different reports under the Performance Overview :
In all reports by default, the date interval is By Month, and the date range is set to the Last 12 Months. You can use the dropdown menus to select a different date range as needed.
You can also filter the data by including or excluding different Campaigns or Widget Placements by using CMD if on Mac, or Alt if on PC.
Program Summary
Referral Revenue | The total referral revenue generated by referred friends, including the discounts that are applied by the referral offer |
Total Revenue | The total revenue generated by your company |
% of Total Revenue | The percentage of total revenue generated through the referral program |
Referred Purchases | The number of purchases generated through the referral program |
Total Purchases | The total number of purchases generated by your site |
% of Total Purchases | The percentage of total purchases that are coming through the referral program |
Referral AOV | The Average Order Value of purchases coming through the referral program |
AOV | The Average Order Value for all purchases |
Funnel Metrics
Widget Views | The number of total impressions of Advocate share widgets |
Shares | The number of times an Advocate shares through the referral widget |
Share Rate Shares divided by Widget Views | The percentage of Advocates who share after viewing the widget |
Clicks | The total number of clicks on referral links (includes clicks from email, social, and referral link shares) |
Sign Ups | The number of sign ups/account creations coming from a referral Note: only applicable if you are tracking sign_up as a conversion event |
Sign Up Rate Sign Ups divided by Clicks | The percentage of Referred Friends who click on a referral link and sign up / create an account on your site Note: only applicable if you are tracking sign_up as a conversion event |
Purchases | The number of purchases generated by Referred Friends |
Conversion Rate Purchases divided by Clicks | The percentage of Referred Friends who convert after clicking on a referral link |
Revenue | The total referral revenue generated by Referred Friends, including the discounts that are applied by the referral offer |
AOV | The Average Order Value for referred purchases |
Email Metrics
Email Shares Applicable to the Share Email only | The number of times a Referral Offer is shared by an Advocate via email. Counted when the advocate clicks the 'Share Email' CTA on a referral widget |
Reminder Emails Sent Applicable to the Reminder Email only | The number of Shared Emails that got resent to the Referred Friend as a reminder Note: A reminder Email gets sent to the Referred Friend only if the Advocate has checked the box to resend their friends a reminder email in 3 days. If the original email results in a rewardable conversion for the friend within 3 days then the reminder email is not sent. |
Recipients | The number of recipients that are added to the ‘To’ field of the referral widget per share, counted when the email is sent For example: if the Advocate shared via email with 3 friends, it will be considered as 1 share and 3 recipients |
Delivered | The number of emails reported successfully delivered by the email provider |
Delivery Rate Emails Delivered divided by Recipients | The percentage of emails delivered successfully out of all emails that attempted to be sent |
Unique Opens | The number of referred friends who opened the Share (or Reminder) email For example: If the same email is opened 5 times by the same Referred Friend, it will be counted as 1 Unique Open |
Open Rate Unique Opens divided by Emails Delivered | The percentage of unique emails that were opened out of all emails that were successfully delivered |
Total Clicks | The total number of times Referred Friends click through a Friendbuy referral link in a Share (or Reminder) email Note: clicks on non-Friendbuy links are not counted. (Example: merchant homepage, terms of service, etc) |
Click Rate Total Clicks divided by Emails Delivered | The percentage of total clicks made by Referred Friends, out of all emails that were successfully delivered |
Unique Clicks | The unique number of Referred Friends who clicked on a Friendbuy referral link in a Share (or Reminder) email For example: if a referred friend clicked on the same referral link 4 times, it will be counted as 1 Unique Click Note: clicks on non-Friendbuy links are not counted. (Example: merchant homepage, terms of service, etc) |
Sign Ups | The number of sign ups made by Referred Friends who clicked on a Share (or Reminder) Email Note: only applicable if you are tracking sign_up as an event |
Sign Up Rate Sign Ups divided by Total Clicks | The percentage of sign ups out of total clicks |
Purchases | The number of purchases made by Referred Friends who clicked on a Share (or Reminder) Email |
Conversion Rate Purchases divided by Total Clicks | The percentage of Referred Friends who convert after clicking on a Share (or Reminder) Email |
Revenue | Total revenue generated by Referred Friends who have clicked and purchased because of a Share (or Reminder) Email |
Unique Clicks: March 29th, 2021 around 9:15am PT
Unique Opens: October 23rd, 2020
Filter by Campaigns and Placements: November 13th, 2020.
