Friendbuy + Stripe Integration (Referral Program)

Samantha Brown Updated by Samantha Brown

Overview

The Friendbuy + Stripe integration makes it easy for brands to seamlessly reward customers and drive more referrals — without any manual work.

With this integration, you can automatically issue account credit, a free month, and promo codes directly through Stripe when customers participate in your referral program.

Whether you’re running a subscription business or selling one-time products, you can offer meaningful incentives to both Advocates (the customer who refers) and Friends (the customer who is referred), improving customer loyalty, lifetime value, and conversion rates.

Key capabilities include:

  • Reward Advocates with Stripe Credit that auto-applies to their next active subscription renewal after a successful referral
  • Reward Advocates with a free month on their subscription after a successful referral.
  • Distribute Stripe coupon codes to referred Friends for immediate use at checkout.
  • Manage everything securely through a simple OAuth connection to Stripe.

Installation Instructions

  1. Login to your Friendbuy account and navigate to Settings > Integrations
  2. Select the Stripe tile and click +Add Integration under the tile.
  1. You'll then see the Stripe integration details. Click the button Install Integration
Friendbuy integrates with Stripe via OAuth
  1. You will be redirected to Stripe’s sign-in page. Log in using your Stripe credentials.
  1. Select your Stripe account (e.g. Friendbuy)
  1. Friendbuy will request access to subscriptions, promotion codes, invoices, coupons, customers, and balance transactions. Click the Install App button on the bottom right
  1. After successful installation, you’ll be redirected back to your Friendbuy account and will see a success message.
You may need to reload the Friendbuy application to see the blue checkmark on the Stripe tile, which indicates a successful installation

Setting Up the Advocate Reward - Stripe Credit

Advocates earn an automatic Stripe Credit applied to their next subscription after they successfully refer a friend

  1. In your Friendbuy account, navigate to Referral > Campaigns > Select a campaign from the list
  2. Then, click the Advocate Reward tab in the top left and under How will you reward your Advocates? select Stripe Credit as the reward type from the dropdown

  1. Next, you'll be prompted with the option to select the reward amount (e.g 20 USD). Then, click the Save Settings button.

Setting Up the Advocate Reward - Stripe Free Month

As an alternative to rewarding Advocates with credit toward their next renewal, you can also reward them with a Free Month off their next renewal.

  1. In your Friendbuy account, navigate to Referral > Campaigns > Select a campaign from the list
  2. Then, click the Advocate Reward tab in the top left and under How will you reward your Advocates? select Stripe Next Renewal Free as the reward type from the dropdown
  1. Next, you'll be prompted to set a Max Discount Amount. Then click Save Settings.
We recommend setting a maximum discount to ensure the subscription is not entirely free if additional products are added to the order. If the customer changes their subscription plan, the discount will remain the same as the one awarded at the time the reward was initially distributed. If the advocate does not have an active subscription, no reward will be given.

Setting Up the Friend Incentive

Referred Friends will receive a Stripe coupon code when they enter their email address (and optionally their phone number) on the Friend Incentive Widget. This coupon code will also be sent via email for later use.

  1. In your Friendbuy account, navigate to Referral > Campaigns > Select a campaign from the list
  1. Then, click the Friend Incentive tab in the top left and under How will you incentivize Referred Friends? select Stripe Coupons as the incentive type from the dropdown
  1. Next, you'll be prompted with the option to select the coupon code amount (can either be a % or $ off). Then, click the Save Settings button
  1. Once your campaign settings have been saved you'll want to click the Publish Campaign button

How did we do?

How to Integrate Your Friendbuy Loyalty and Referral Program with Rise.ai to Issue Stackable Gift Cards and Account Credit

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