Getting Started with Friendbuy
Referral Program Placements
Friendbuy Referral Emails
Driving Referral Program Awareness
Referral Offer Strategies
Limited-Time Offer Promotions in Referral
Referral Contests, Sweepstakes and Giveaways
A/B Testing Best Practices
How can I invite my team to the Friendbuy platform?
Managing Your Account Settings
How to Set Up and Change Your Email Sender
Referral Campaign Management
How to Create a New Theme
How to Make Changes to a Theme
How to Apply Theme Changes to a Widget
How to update a Widget or Theme to the latest version
How to Set Up a Ribbon
How to Set Up an Advocate Landing Page
How to Set Up a Friend Landing Page
How to Set Up a Post-Purchase Overlay
How to Set Up an Account Page Widget
How to configure your Terms & Conditions
How to Test a Widget
How to Set up a Self-Referral Overlay
How to Personalize Your Widgets with the Advocate name
How to Create a New Referral Campaign
How to set up Referral Code Personalization for PURLs
Setting Up an Advocate Reward
Setting Up a Friend Incentive
Setting Up Shopify Coupon Code Integration
How to Run an A/B Test
How to Change Your Referral Offer
Setting Up Max Clicks for Referral Links
How to Generate Personalized URLs (PURLs) through Our API
How to Generate Personalized URLs (PURLs) for Advocates
How to Configure Tiered Rewards
How to Archive a Referral Campaign
How to Duplicate Your Campaign
How to Set Up a Redirect for Limited Time Campaigns
How to Create a New Code Bank
How to Generate Coupons in Bulk for Shopify
Setting Up Low Code Bank Notifications
How to Add Codes to an Existing Code Bank
Email Types for Your Referral Program
How to Add DNS Records for Email Sender Verification
How to Create, Edit, and Manage Emails
How to set up an Expiration Reminder email
How to Assign an Email to a Campaign
Code Based Sharing
How to send Referral Links Post Product Review (Yotpo + Klaviyo)
How to Prompt a Referral After a Positive Review with Friendbuy and Trustpilot (via Klaviyo)
How to send one time emails with referral links through Klaviyo
How to Send Referral Links Post Positive Product Review (Okendo + Klaviyo)
How to Send Referral Links Post Purchase through Klaviyo
How to Enable the Klaviyo Integration
How to Send a a Customer their Loyalty Points Balance Through Klaviyo
How to Email Coupon Codes Through Klaviyo to Advocates and Friends After They Are Distributed by Friendbuy
How to Reward Customers for Providing a Review Through Yotpo via Klaviyo Through Your Loyalty Program
Upgrading to Klaviyo OAuth with your Friendbuy Integration
How to Reward Customers for Providing a Review Through Okendo via Klaviyo Through Your Loyalty Program
How to Send Coupon Codes through Klaviyo SMS to Advocates and Friends After They are Distributed by Friendbuy
How to Reward Customers For Subscribing to Klaviyo Emails and Texts Through Your Loyalty Program
How to Segment Customers Based on Tier Status in Klaviyo
How to Reward Customers for Providing a Review Through Stamped via Klaviyo Through Your Loyalty Program
Tango Card Integration
How to Integrate Friendbuy as a Segment Source
How to set up the Segment Web-Mode (Destination Actions) Integration
Trigger a Direct Mail Campaign to Drive Referral Program Awareness (Friendbuy x Iterable x Poplar)
How to Enable the Iterable Integration
Increase Referral Program Awareness with a Dedicated Email Blast through Iterable Journeys
Send a Triggered Text to Prompt a Referral After a Positive Review with Attentive and Okendo
Automatically Prompt a Referral Post Purchase in Attentive
Send Referral Program Text Messages Through Attentive
How to Text Coupon Codes to Advocates using Attentive Journeys
Make it Easy for Advocates to Refer by Sending Their PURL Through SMS using Attentive Journeys
How to Send Advocates a Reminder Text to Redeem Their Coupon Codes through Attentive Journeys
How to Send Referred Friends a Reminder Text to Redeem Their Coupon Codes through Attentive Journeys
How to reward Loyalty Members for signing up for Attentive text messages and emails
How to Include a Customer's Loyalty Points Balance in an Attentive Text
How to Send a Coupon Code to a Referred Friend using Attentive Journeys
How To Enable the Attentive Integration
How to Leverage Friendbuy with Kustomer
How to Block a Referral Code
How to Block an Email Address
Fraud Settings and Business Rules
Configuring a Global Reward Allowance
Configuring a Referral Link Fallback URL
How to set up expiration for Account Credit or Points
How the Similar Email Address Fraud Check Works
Customer Service Portal
How do I check the status of a referral?
How to Manually Add or Remove Credit / Points to a Customer's Account
Why was my customers reward rejected?
The Referred Friend put in their email address but didn’t get their coupon code. How do I find this?
Resend Reward Email
Override a Rejected or Pending reward
How to Search for a Customer Profile
How to create a Manual Referral
Why didn't the Advocate receive a Reward for a successful referral?
Reasons for Rejected Advocate Rewards and Friend Incentives
Analytics & Reports
Top Advocates Report
Account Credit or Points Statement Export
Exporting Reports from Friendbuy
Advocate Rewards Report
The Channel Analytics Dashboard
Friend Incentives Report
Understanding the Codes Report
What does Fraud Protection do?
What is a typical referral flow?
How to Apply Theme Changes to a Widget
Difficulty downloading reports after you receive an export email?
What are Fraud Checks, Tier Checks, and Rules Checks in the Rewards Report?
How do I change my password?
What is a self-referral redirect URL?
What do the Reward Statuses and Definitions mean?
How to Create a New Theme
What is a Friend Widget?
How are Conversions Tracked in Friendbuy?
A Glossary of Terms
How long is the Referred Friend attribution window
What are some common scenarios, and how do I troubleshoot them?
Loyalty Program Management
Updated by William Harper
When launching a referral program, it is important that your customers know the program exists and that there is an opportunity to earn rewards for sharing with friends. A key component of referral program awareness is implementing noticeable program placements on your website via Desktop and Mobile, which enable customers to refer on impulse.
Friendbuy recommends the implementation of all best practice placements shown below to ensure maximum performance, along with a helpful formula for keeping best practices top of mind throughout the customer journey.
AWARENESS + ACCESSIBILITY + EASE OF USE = IMPULSE REFERRALS
A key placement for referral program awareness and accessibility is through a Primary CTA. Think of this placement as the main way to find the referral program to support impulse referrals based on its location. Customers following this best practice consistently see share rates between 10-15% and up to 30% of total referral revenue contribution.
Examples of a Primary CTA are as follows:
Homepage Desktop Ribbon
and/or Desktop Main Navigation
Mobile Hamburger Menu CTA and Mobile App (if applicable)
Referral Landing Page
Drive referral program awareness through email and social to a dedicated Referral Landing Page. Having a referral Landing Page is the best way to track off-site marketing efforts. When properly marketed, customers can see around 40% of total referral revenue contribution from this placement. Intent to share is significantly higher, resulting in increased share rates.
Below is an example of a dedicated referral email directing to a Referral Landing Page:
Capitalize on the excitement of a purchase by implementing a Post-Purchase Overlay. This placement supports program performance through increased awareness and drives engagement with other program placements such as the Primary CTA. Customers following this best practice consistently see share rates between 2-5% and 10-20% of total referral revenue contribution.
Example scenario: customer makes a purchase and sees the Post-Purchase Overlay at order confirmation (Awareness). Later that week when chatting with a friend, the customer remembers that they can leverage the referral program to share with their friend and earn a reward when the friend purchases. The customer visits the site and finds the Primary CTA on the homepage (Accessibility + Ease of Use). These placements have generated an Impulse Referral!
Friend Landing Page
A dedicated Friend Landing Page improves conversion by clearly showing the friend that they are being referred, and that is why they are receiving a special offer. This placement helps eliminate distractions such as other on-site offers and pop-ups on the page.
Account Page Widget
If customers are required to log in or frequently log in to manage their account, take advantage of additional site real estate to incorporate a strategic referral CTA placement on the account page. Merchants with high account page engagement could achieve up to 15% of overall referral revenue from this placement.
Friendbuy recommends displaying personalized referral links for easy access to refer on impulse on the account page.
Implementing our best practice program placements on Desktop and/or Mobile will help drive maximum program awareness and impulse referrals!
Questions? Reach out to your dedicated Customer Success Manager or email us at email@example.com.