Make it Easy for Advocates to Refer by Sending Their PURL Through SMS using Attentive Journeys

Emma Kimmerly Updated by Emma Kimmerly

Friendbuy will distribute personal referral links (PURLS) to Advocates via email and will also add them as custom properties to Attentive subscriber profiles. This recipe outlines how to send a text to new Advocates with their PURL to make it easier for them to refer.
This recipe requires that you have active Friendbuy and Attentive accounts.

Create a new segment of subscribers who are Advocates in Attentive

  1. Login to your Attentive account
  2. Navigate to Segments
  1. Click Create A Segment

  1. Select Dynamic Segment
  1. When editing the segment, select A Subscriber's Activity and then choose Friendbuy Advocate Created from the dropdown. And choose the frequency of at least once, over all time. Then click Create in the bottom right corner.

Create the Journey to send these reminder texts

  1. Navigate to Journeys
  1. Click Create Journey
  1. Select Start From Scratch
  1. Select Friendbuy Advocate Created then click Continue
  1. In the Journey workflow builder, click the black plus sign and select Branch. Then choose the condition from the dropdown called What segment the subscriber is in.
  1. Then, choose the Segment you originally created for the subscribers that will be added to this journey, then click Apply Selection
  1. Select the Segment and hit Save
  1. You'll want to end the journey for anyone who does not belong to this Segment. Under Else, click the black plus sign and select End Journey
  1. Then, click the black plus sign and select Send text message as the next step in the journey
  1. When designing your text message in the editor, include the Friendbuy Referral Link merge variable so the link for each Advocate will be dynamically pulled into the text message. Once you're finished configuring the message, click Save.
  1. Once the text is configured, you'll want to click the black plus sign and select End Journey
  1. Below is what your new journey should look like:
  1. When you're ready, determine when you want subscribers to be added to the journey and then select, Turn On Journey

How did we do?

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