How to Email Coupon Codes Through Klaviyo to Advocates and Friends After They Are Distributed by Friendbuy

Samantha Samuels Updated by Samantha Samuels

How to Email Coupon Codes Through Klaviyo to Advocates and Friends After They Are Distributed by Friendbuy

Friendbuy will distribute coupon codes to Advocates via email and these coupon codes will also get added as custom properties to Klaviyo subscriber profiles. This recipe outlines how to immediately send a text to Advocates to redeem their coupon codes through Klaviyo.

Before You Start

Klaviyo does not allow for flows with multiple triggers, so you will need to configure a flow for each coupon earning event that you want to send an email for. These could be:
  • Advocate Reward Earned
  • Friend Incentive Reward Earned
  • Loyalty Reward Earned

The below workflow recipe will focus on the Advocate Reward Earned event but the steps to create a flow for any earning event is identical after selecting the appropriate flow trigger.

Setup Your Flow

  1. In your Klaviyo account navigate to Flows on the left side menu
  1. Click Create Flow
  2. Click Create from Scratch or choose from an existing flow
  1. Name your flow - Example: Advocate Reward Coupon Code via Email

  1. Select the Metric flow trigger on the left side menu

Configure Flow Logic 

  1. Select the trigger action Friendbuy - Advocate Reward Earned from the dropdown.
You must have your Friendbuy integration set up to see this menu selection.

  1. Under Actions click Email and drag it over to add it to your automated flow.

Design Your Email

  1. Click the three dots in the corner of the email in the flow and then click Edit.
  2. Choose how you would like to design your email. 
Most popular is the Drag and Drop 

  1. Choose a template from the Klaviyo template library 

  1. In the email editor, edit the copy and update the creative to whatever you’d like the email to say.  Then, navigate to the section where you want to insert the personal referral link.  
  2. Click insert properties and type in Friendbuy Coupon Code, which will automatically populate. 

You can save this content block as a template and insert it into any subsequent email.  When you hover over the content block click the star icon and then you can name the block theme. 

Push your Flow Messages Live 

Click to learn how to turn an individual flow message live 

Click to learn how to turn every flow message live 

How did we do?

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