How are Conversions Tracked in Friendbuy?

William Harper Updated by William Harper

Conversions are tracked in one of two different ways--through Coupon Codes and through Cookies


When a Referred Friend clicks on a referral link, Friendbuy drops a cookie on the Referred Friend’s browser. Once the Friend purchases, Friendbuy’s conversion tracker picks up the cookie and attribution back to the Advocate is established.

Note: If the Referred Friend doesn’t use the Coupon Code when making their purchase, it will still track as a conversion as long as the cookie is there. 
Note: Cookie attribution window is 90-days 

Coupon Codes

When a Referred Friend redeems their Friendbuy distributed coupon code, Friendbuy can attribute this purchase back to the Advocate.

Note: This helps with cross device tracking. 
Note: The coupon code must be passed through Friendbuy’s Purchase Tracker or Post Purchases API. 

As long as either the cookie or the coupon code are present, Friendbuy is able to establish attribution back to the Advocate. When looking at this vice-versa, if the cookie is dropped but the coupon code is used in the purchase, it will still be tracked as a conversion.

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