How to Send Referral Links Post Purchase through Klaviyo

Samantha Samuels Updated by Samantha Samuels

How to send Advocate Personal Referral Link (PURLs) Post Purchase through Klaviyo - Drive Referral Program Awareness

Setup Your Flow

In your Klaviyo account navigate to Flows on the left side menu

Click Create Flow

Click Create from Scratch or choose from an existing flow

Name your flow - Example: Advocate Refer-a-friend Reminder Email w/ referral link

Select the Metric flow trigger on the left side menu

Configure Flow Logic 

Select the trigger action, Fulfilled Order from the dropdown.

You must be integrated with an e-commerce platform to see this metric in the dropdown. Example below includes the Shopify Integration.

Setup a Time Delay

Best practice is to create a time delay between the fulfillment of the order and when the Post Purchase email is sent to the new customer. Under Timing click Time Delay. Drag it over to add it to your automated flow.

We've configured a 3 day delay to capitalize on the excitement of the new purchase, but this timing is configurable in Klaviyo.

Add a Conditional Split 

This component will allow you do the following:

  • Setup an email flow that only dynamically includes the friendbuy referral link in an email only if a referral link is available 
  • If no referral link is available, you can send a separate email and include a link to your refer-a-friend landing page, so you can still remind customers to refer-a-friend 

In the left hand menu choose:

  1. Properties about someone from the dropdown
  2. Type in 'Friendbuy Referral Link' in the Klaviyo Properties dropdown 
    1. Review the full list of Friendbuy Custom Properties you can include in your messaging
  3. Choose the conditional is set from the dropdown to the right
Note: 'purl' is a legacy property and has been replaced with 'Friendbuy Referral Link' for customer profiles created after February, 21 2022. Be sure to include both properties in the Segment using OR logic.

Add 2 Emails to your Flow 

Add two separate emails to your flow.  Under Actions click Email and drag it over to add it to your automated flow.

  1. An email that will be sent if yes, a referral link is available for the customer and will be dynamically inserted 
    1. Example:
  2. An email that will be sent if no, a referral link is not available for the customer and you want to include a link to your refer-a-friend landing page. 
    1. Example:

Design Email #1 - Referral Link is Dynamically Inserted 

Design the first email in your flow (the one with the referral link included).  Click the three dots in the corner of the first email in the flow and then click Edit

Choose how you would like to design your email. 

Most popular is the Drag and Drop 

Choose a template from the Klaviyo template library 

In the email editor, edit the copy and update the creative to whatever you’d like the email to say.  Then, navigate to the section where you want to insert the personal referral link.  

Click insert properties and type in Friendbuy Referral Link, which will automatically populate. 

You can save this content block as a template and insert it into any subsequent email.  When you hover over the content block click the star icon and then you can name the block theme. 

Design Email #2 - Include a Link to your Refer-a-friend Landing Page 

Design the second email in your flow (the one that will be sent if a referral link is not available for a customer) Navigate back to your email flow and click Edit on the Email #2 component

Follow the previous instructions for creating a new email.. Then, in the new email design include a link to your dedicated refer-a-friend landing page.


Push your Flow Messages Live 

Click to learn how to turn an individual flow message live 

Click to learn how to turn every flow message live 

How did we do?

How to Leverage Friendbuy with Kustomer

How to Text Coupon Codes to Advocates using Attentive Journeys