Shopify Pixel Tracking

Connor Fotsch Updated by Connor Fotsch

To ensure proper purchase tracking within Shopify, Friendbuy leverages pixel tracking. Shopify Pixels is used for collecting and passing customer data. If you would like to learn more about pixel tracking.

Here are some key points around Pixel Tracking:

  • Currency Tracking: With Pixel Tracking, the system cannot access the admin currency for a purchase. Instead, it automatically uses the store's 'local' currency.
    • If you are using Shopify Markets, we encourage you not to upgrade to Shopify Checkout Extensions as this uses Pixel tracking and no admin currency is collected. This could cause issues as different stores, in different markets, could be using different currencies. If you have additional questions, please contact your Customer Success Manager or

To activate Pixel Tracking, it's essential to update your Shopify Integration with the latest updates. Please follow these steps to verify that your integration is fully up-to-date:

  1. Head over to the integrations page on your Friendbuy account.
  2. Click on the Shopify card to view your integration details.
  3. If you see an Update Permissions prompt, please click on it.
  1. If prompted, select the store where you want to update the permissions.
  2. Click update on the bottom right.

If you would like to learn more about using Shopify Checkout Extensions, click here.

Other Resources:

How to enable Shopify Integration

Shopify Checkout Extension

How to redeem Points

Shopify Theme App Embed

How did we do?

Shopify Checkout Extensibility

Shopify Theme App Embed