How to Create an Earning Event

How to Create an Earning Event

Earning Events let you reward customers for various interactions with your brand. Each event is built as an "if-then" rule: if a customer meets specific conditions, then reward them. You can set up diverse earning events to make every customer interaction feel rewarding.

  1. From the Loyalty section, click the Earning Events tab at the top.
  1. Click + Add Earning Event at the top right of the screen.
  2. Here you will be prompted with all the different types of Earning Events Friendbuy offers.
  3. For this example, we'll select Make a Purchase.
  1. Click Make A Purchase, then Add Event.
  2. This Earning Event acts as an If, then statement. If the customer makers a purchase, then reward them.
  3. Now you'll select what you want to reward the customer with when they Make A Purchase.
    1. Click the Reward With drop down.
  4. Select in what way you want to reward your customer for Making A Purchase.
  5. Select whether you want to Send Email along with the Earning Event.
  6. If you want to add additional conditions for the earning event, click the + icon.
  1. Here you'll be able to add additional conditions to your Earning Event.
  2. When adding multiple rules, you have the option to use AND or OR logic to determine how they combine with the Make A Purchase action. Both 'Customer Makes a Purchase' and the condition(s) added, have to be true for the Reward to be given.
    1. You can add multiple rules in addition to the earning event action.
    2. AND Logic (all conditions must be true):
      • Reward is only given when the customer meets ALL specified conditions.
      • Each rule added with AND is more restrictive.
    3. OR Logic (any condition can be true):
      • Reward is given when the customer meets ANY ONE of the specified conditions.

For more information on configuring an Earning Event, review our guide here.

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