Best Practices

Referral Program Placements

Referral Program Placements. When launching a referral program, it is important that your customers know the program exists and that there is an opportunity to earn rewards for sharing with friends.…

William Harper
Updated 13 hours ago by William Harper

Friendbuy Referral Emails

Friendbuy Referral Emails. Friendbuy enables sending four unique transactional email types. Templates can be created and designed within the “Emails” section, and then assigned to the desired referra…

William Harper
Updated 3 weeks ago by William Harper

Driving Referral Program Awareness

Driving Referral Program Awareness . Strong visibility into your referral program is a critical element for program health and success. Drive program awareness by proactively telling customers the pr…

William Harper
Updated 3 weeks ago by William Harper

Referral Offer Strategies

Referral Offer Strategies. The referral offer is a key element of any referral marketing campaign, and consists of two components: the friend incentive and the advocate reward. If the offer isn’t com…

William Harper
Updated 3 weeks ago by William Harper

Limited-Time Offer Promotions in Referral

Limited-Time Offer Promotions in Referral. When it comes to referral, boosting performance through a limited-time offer (LTO) can be just as effective as it is in other marketing channels. It can be…

William Harper
Updated 3 weeks ago by William Harper

Referral Contests, Sweepstakes and Giveaways

Referral Contests, Sweepstakes and Giveaways . A contest or sweepstakes is a great way to drive strong engagement with your referral program. Entice your advocates to share with friends and family by…

William Harper
Updated 3 weeks ago by William Harper

A/B Testing Best Practices

A/B Testing Best Practices. Once you have a baseline of referral performance, you can use A/B testing to fine tune your offer and continue to optimize your referral program. You can learn the logisti…

William Harper
Updated 3 weeks ago by William Harper

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