Best Practices
Referral Program Placements
Referral Program Placements. When launching a referral program, it is important that your customers know the program exists and that there is an opportunity to earn rewards for sharing with friends.…
Friendbuy Referral Emails
Friendbuy Referral Emails. Friendbuy enables sending four unique transactional email types. Templates can be created and designed within the “Emails” section, and then assigned to the desired referra…
Driving Referral Program Awareness
Driving Referral Program Awareness . Strong visibility into your referral program is a critical element for program health and success. Drive program awareness by proactively telling customers the pr…
Referral Offer Strategies
Referral Offer Strategies. The referral offer is a key element of any referral marketing campaign, and consists of two components: the friend incentive and the advocate reward. If the offer isn’t com…
Limited-Time Offer Promotions in Referral
Limited-Time Offer Promotions in Referral. When it comes to referral, boosting performance through a limited-time offer (LTO) can be just as effective as it is in other marketing channels. It can be…
Referral Contests, Sweepstakes and Giveaways
Referral Contests, Sweepstakes and Giveaways . A contest or sweepstakes is a great way to drive strong engagement with your referral program. Entice your advocates to share with friends and family by…
A/B Testing Best Practices
A/B Testing Best Practices. Once you have a baseline of referral performance, you can use A/B testing to fine tune your offer and continue to optimize your referral program. You can learn the logisti…
