Configuring SKU-Based Advocate Rewards for your Referral Program

Samantha Brown Updated by Samantha Brown

Overview

Friendbuy enables you to reward advocates when their referred friends complete specific actions—like making a purchase or signing up. This guide focuses on setting up SKU-Based Purchase Rewards, which lets you trigger rewards only when a friend purchases specific products.

Step-by-Step: Setting Up a SKU-Based Purchase Reward

  1. Login to your Friendbuy account
  2. Navigate to Referral > Campaigns > Select a Campaign or click Create a New Campaign
  3. In your Referral campaign editor, click on the Advocate Reward tab. You’ll land on the Reward Settings section.
  4. Choose a Trigger: Under How should the Reward be triggered?, select: Friend Makes a SKU-Based Purchase
This means the reward will only trigger when a referred friend purchases a product that matches a specific SKU or list of SKUs.
  1. Define the SKU Conditions

SKU Selection Criteria

You’ll see a section titled SKU Selection* with a dropdown. Choose one of the following conditions:

• SKU is in the list of

• SKU is not in the list of

Adding SKUs

• Type in individual SKU values, one at a time.

• Press Enter after each one.

• You can also paste a comma-separated list to bulk add SKUs.

Tip: Use this feature to reward purchases of new product launches, bundles, or high-margin items.

  1. Configure the Advocate Reward

In the How will you reward your Advocates? dropdown, choose the reward type. Options might include:

• Flat-dollar discount (e.g., $10 off)

• Percentage discount

• Loyalty points

• Free product or gift

• Store credit

Your available reward options may vary depending on your platform configuration

Add Additional SKU Reward Configurations (Optional) - You can define up to 5 different SKU-based reward configurations. To do so:

• Click on the “Add Another SKU-Based Purchase Reward” button

Each configuration can have its own unique SKUs and reward logic.

  1. Click Publish to save your changes

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