Managing Influencer Campaigns & Commission Tiers

Samantha Brown Updated by Samantha Brown

Create, manage, and run multiple influencer campaigns simultaneously in your Friendbuy account. Each campaign can be configured independently with its own rewards structure, including tiered commission rates based on performance metrics. This gives you the flexibility to run targeted influencer programs for different products, seasons, or customer segments while maintaining granular control over each campaign's settings.

Key Influencer Campaign Features:

  • Create multiple campaigns independently
  • Modify campaigns at any time without affecting others
  • Archive completed or inactive campaigns for easy reference
  • Set tiered commissions that scale based on influencer performance

How to Create a New Influencer Campaign

Follow these steps to create a new Influencer campaign:

  1. Navigate to the Influencers > Campaigns section in your Friendbuy dashboard.
  1. Click the "+ Create Campaign" button.
  1. Enter a unique campaign name (e.g., "Summer 2026 Influencer Program") and an optional description for your campaign.
  1. Define Payout Settings to configure how, when, and how much your Influencers will be paid.
  1. Configure the Referred Visitor experience to define a Destination URL and control how visitors will be incentivized.

  1. Set up your widget to show to referred visitor when they follow an Influencer's personalized share URL.
  1. Add Resources to share with Influencers for your brand assets and guidelines.
  1. Select emails to send to Influencers and Referred Visitors throughout the conversion journey.
Emails have to be created in the Emails section of your account before they can be selected on your campaign.

You can duplicate an existing campaign to save time when creating similar programs. See "How to Duplicate Your Campaign" below for details.

How to Configure Commission Tiers

Commission tiers allow you to reward influencers at different rates based on their performance. You can set commissions based on sales volume, number of conversions, or other performance metrics.

Steps to set up tiered commissions:

  1. Within your campaign settings, navigate to Payouts then the Commission Structure section.
  2. Within the same Payouts section scroll down to Reward Rules to enabled Tiered Commission to create your first commission level.
  3. Review the Tier Basis and Evaluation Window.
  4. Define the Tier Threshold (number of conversions), Reward Type (% of order total, % of order subtotal, or $ flat rate), and New Rate (commission earning rate for Influencers reaching the Tier) per Tier added.

Example Commission Structure:

Tier

Performance Threshold

Commission Rate

Bronze

1-4 conversions

5%

Silver

5-9 conversions

10%

Gold

10+ conversions

15%

  1. Add additional tiers as needed. Higher performance tiers should offer increased commissions.
  2. Define an optional Commission Cap for Influencers who earn a configured maximum commission value.
  3. Save your commission structure with the Save Reward Rules button.

How to Modify an Existing Campaign

You can modify campaign settings, commission tiers, and rewards at any time while a campaign is active. Changes take effect immediately.

  1. Navigate to the Campaigns tab and find the campaign you want to edit.
  2. Click on the menu icon in the Actions column and select Edit.
  3. Make your desired changes to your campaign's Payouts, Referred Visitor experience, Widgets, Resources, or Emails.
  4. Click "Save Changes".
Modifying commission tiers will only affect new conversions going forward. Previously earned commissions for influencers are not recalculated.

How to Archive a Campaign

Archive campaigns when they've ended or are no longer active. Archived campaigns remain accessible for reference and reporting.

  1. Navigate to the Campaigns tab and locate the campaign you wish to archive.
  2. Click on the menu icon in the Actions column and select Archive.
  3. Confirm your action by clicking the Archive Campaign button in the pop-up dialog.
  4. Archived campaigns can be restored at any time by selecting the Restore option in the Actions menu.

Best Practices for Multiple Campaigns

Organize by Goal or Product Line: Create separate campaigns for different products or business objectives. This helps you track ROI and performance by segment.

Set Clear Commission Structures: Ensure your tiered commission rates are compelling and easy for influencers to understand. Higher tiers should meaningfully reward top performers.

Monitor Performance Regularly: Use the Analytics dashboard to track each campaign's performance, influencer engagement, and conversion rates.

Communicate Clearly: Share campaign details, commission tiers, and timelines with your influencers upfront to ensure alignment and prevent misunderstandings.

Review Regularly: Periodically review your active campaigns to ensure they're meeting your goals. Archive underperforming campaigns and double down on winners.

FAQ

Can I run multiple campaigns at the same time?

Yes. You can create and run as many campaigns as needed simultaneously. Each campaign is independent with its own settings, commission structures, and influencer roster.

What happens when I archive a campaign?

Archived campaigns no longer process conversions but remain fully accessible. All historical data, conversions, and payouts are preserved. You can restore an archived campaign at any time.

Can I change commission tiers after the campaign starts?

Yes, you can modify commission tiers at any time. However, changes only apply to new conversions. Previously earned commissions remain unchanged.

How are tiered commissions calculated?

Commissions are calculated based on the performance threshold each influencer achieves during the campaign period. As they reach higher tiers, they earn at the higher commission rate for all new conversions.

Need Help?

For additional support or questions about managing multiple influencer campaigns, contact the Friendbuy support team at support@friendbuy.com.

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